Pedigree came to us with the task of brand repositioning, where they wanted to establish 'complete and balanced nutrition' as their core communication peg. 

When we put a sassy dog and the cricketing season together, and then added Varun Dhawan to the mix, the result was this eminently rewatchable film. 

Creds

Creative: Vishnu Srivatsav, Diya Sarkar, Ishan Mehta, Nishad Joshi, Deekshith Kaimal, Rahul Varghese, Suraj Kolhapure, Manvir Mahidwan, Gurpratap Brar, Tanvi Uprit, Jyotsna Miskeen, Abhignaa Jagirdar
Business: Vanaja Pillai, Shikha Davessar, Sanjay Pratyush, Neha Shaw, Akansha Taparia, Aishika Dutta
Strategy: Mehak Jaini, Ketan Rambhia, Edwin William
Production House: Retro Films
Director: Nitin Menon
Producer: Anand Kusumkar